There has been a lot of interest or speculation for a long time, but particularly strongly in the past few days, about what has happened to this or that character/actress. I’ve decided to address it here rather than bury a long comment in a different post.
Generally, I wouldn’t consider replacing a character’s actress. The new Majesty is a successor to the old one, we’re not pretending the previous one didn’t exist. Also, the young lady in our July 1st photo of the day is not the new Virtue, she’s just wearing the costume.
I’ve said it before but will repeat that we’ve been very lucky to hold on to a lot of the people we have. Our heroine actresses are generally early 20’s to early 30’s, and women of that age can have wildly different circumstances from one year to the next; pregnancies, new relationships, moving overseas, etc.. so it doesn’t surprise me that we have a churn in cast, exacerbated by a pandemic.
There are other reasons why we stop working with people also. These reasons might be that however much you might like them, they don’t sell. But mostly because of a lack of enthusiasm or professionalism. If I’ve booked two shoots with an actress and they text me at the start of each of those days to say they aren’t coming because they have a hangover, then it’s over. If an actress, for whatever reason, no longer responds to emails about future shoots, then it’s over. If an actress on set refuses to do photos because they are ‘tired’, and are going on their phone between takes rather than listening to direction, then it’s over.
You might like their videos, and how they look in their costume, and how they seem in the video too. They might even still be thoroughly nice people despite the flakiness and self-absorption. I can’t work with that however. I need people in the room who will be focused for the whole time they are there, will turn up when asked to, and will know their lines. I’m sorry if your favourite has moved on, there were almost certainly good reasons for that, positive or negative.