When we started producing films in 2009 there were very few releases in this genre as a whole. We pioneered the use of early bird discounts and in those days since releases were so infrequent that ‘early bird’ period could be quite long. As the years have passed however there are many, many more videos being released by all kinds of people, to the extent that there are often several out every single day globally. That’s fine but it means that we have a shorter window of time to get the attention of buyers for each release before they move onto the next one. We ourselves release 3-4 films a month where previously we released far less. For this reason I am changing the pre-release discount terms for our members:
Release to members on Friday will move to 1pm EST (6pm UK).
For the first 6 hours the discount will be even BIGGER than before. Where it was $3 in the past it will now be $5, where it was $5 in the past it will now be $7.
At around 7pm EST (Midnight UK) the discount will shrink a little to roughly what it was before these changes.
At 1pm EST (6pm UK) on Saturday the film will be released at full price on the website.
In a nutshell, discounts will be bigger, pre-release will be shorter.
I want to reward people for not sitting on the fence and buying from us at the earliest opportunity. I have some amazing things lined up for the next 12 months but they are extremely expensive because they involve flying people in from all over the world to star in them, as well as our biggest ever costume spend, so I need you all to support our films to make these big ambitions possible. Thank you.